" The people who are crazy enough to think they can change the world are the ones who do" - Focus - Simplify - Take Responsibility End to End - When Behind Leapfrog - Put Products Before Profits - Don't Be a Slave to Focus Groups - Bend Reality - Impute - Push for Perfection - Tolerate Only "A" Players - Engage Face-to-Face - Know Both the Big Picture and The Betails - Combine..